What Is the Importance of a Good Logo?
In all successful brands, the logo expresses the nature of the business. Logos are important, but they are not the only part of your branding that will ensure your business’s success. It is the use of logos to help your product or service be noticed. An example of this is Tesla, which has a recognizable logo, but each logo is followed by a brand story that is remarkable. A logo is not as important as your company’s message and you should be telling stories to help tell your message. The reason we buy products from a company, as opposed to others, is because of the greater connection we have to the brand’s story and vision. First and foremost, you must be able to tell your story well if you want to build a successful brand.
What is branding then?
Branding is not just logos, pretty colors, or websites that do exactly what you do. Your brand is everything about your company, which includes your story, your mission, your core values, the people you help, and the company’s ecosystem.
You need to be aware that your company is a brand, not just a name for your website. For example, in order to be considered whole, a human being has to have all their organs working together. Doing so avoids physical pain and suffering, as well as a decrease in their overall well-being. Death can occur if one bodily organ fails. When a company does branding correctly, it works exactly as branding does in a business, but a lot of businesses still struggle to explain their branding to customers and even among their own team members.
To err is human, but to fail as a business is to deny your humanity. People are motivated to buy because of their connection to others. The greatest human desire is to discover a purpose. Many people see money as less important than they think, but what they really want is meaningful work; therefore, it is your job as a business to give your brand meaning to connect with customers and to your team as well. Your products, services, core values, mission, and vision need to be in sync with your personal beliefs.
But how can you achieve alignment? Should I not have a logo or website?
Believe it or not, your logo is what sets you apart from your competitors. People can use websites all over the world to connect with your company, but that’s not your main goal. To be able to communicate your brand story to the world, your team must first be aligned with it. To be effective, the employee must be able to understand exactly what the employee does and why it is done. The solution to your customers’ problems is found in your product or service. I don’t know how you manage to do that.
Sirivisa Creative CEO and founder Siri Casper believes nothing connects people more than creative storytelling. Stories can influence a brand’s overall image, changing a company’s tone and current culture. One of the most important components of brand identity is storytelling and visual communication, according to Siri Casper.
According to Siri, every brand has a story to tell. Finding this story is key, and your brand will only succeed if you can convey this story. When you want to tell your story, but don’t know where to start, consult with Sirivisa Creative. Many resources could help you.
Everything in this article is the author’s personal opinion. This article did not receive input from the editorial board of NewsPod.